HB 24-1151

House Bill 24-1151, which has been signed into law, requires businesses to include all mandatory fees and charges when advertising prices for products or services. This means that if you see an advertised price, it must reflect the total cost including any additional required fees. The bill doesn't apply to certain sectors like real estate brokers, air carriers, and specific professions regulated by the Motor Vehicle Dealer Board. If a business violates this rule, they can face legal action from the attorney general or district attorneys for deceptive practices.

Official Summary

The bill prohibits a person from advertising a price for a product, good, or service that does not include all mandatory or nondiscretionary fees or charges. A violation of this prohibition is a deceptive trade practice enforceable by the attorney general or a district attorney. The bill exempts: Advertisements for which a person is required to provide disclosures in compliance with certain federal or state laws or regulations or rules promulgated pursuant to those federal or state laws; Advertisements made in connection with the provision of workers' compensation insurance; Advertisements made by a licensed real estate broker; Air carriers; and Certain professions regulated by the motor vehicle dealer board. (Note: Italicized words indicate new material added to the original summary; dashes through words indicate deletions from the original summary.) (Note: This summary applies to the reengrossed version of this bill as introduced in the second house.)

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