HB 26-1031

HB 26-1031, which has been signed into law in Colorado, prevents anyone from falsely claiming that agricultural products were grown in the state when selling or advertising them. It also stops unauthorized use of a "Colorado Proud" designation or logo. This law ensures that only genuine Colorado-grown products can be marketed with these labels, protecting consumers and local farmers. Since it has been signed, this law is now active and enforced by the Department of Agriculture to prevent misleading practices in product marketing.

Official Summary

The act prohibits a person from:Identifying an agricultural product as being produced in the state when selling, marketing, advertising, or distributing the product unless the product is grown in the state; andUsing the Colorado proud designation or logo unless authorized by the department of agriculture.     A violation of these prohibitions constitutes a deceptive trade practice. There is no private right of action to enforce a violation of the prohibitions.(Note: This summary applies to this bill as enacted.)

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